Email lists are invaluable to your business. They are a direct link to followers and fans that you own, unlike social media. And with a 21% average open rate, email is one of the best ways to reach potential customers.
Here’s what you need to get your email list started:
1. Target audience. Figure out who you want to reach.
2. Website (include a signup page and pop-ups ).
3. Email provider. Mailchimp is a free option
4. A free giveaway offer to encourage signups (coloring pages, tip sheets, ebooks, course, etc.)
5. Social media posts/ads to attract online signups.
6. Signup sheets or electronic tablet signups at live events. Consider giving away a small trinket or swag for signups.
Good luck!
Tonya Duncan Ellis
Tonya Duncan Ellis is author of the bestselling, award winning Sophie Washington children’s book series, geared toward readers ages 8-12 and is a member of the Society of Children’s Book Writers and Illustrators (SCBWI), the Authors Guild, Black Creators in KidLit and the Brown Bookshelf’s Highlights Foundation Sponsored Amplify Black Stories storyteller cohort.
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